THE CHALLENGE
Design an engaging product discovery experience
Our high-level goals were to:
1. Provide an engaging learning experience for our varied audience.
2. Create an environment that helps customers confidently choose their ideal vehicle.
Understanding the needs of diverse users

THE DISCOVERY
Early Insights from the Field
A range of experience levels
The primary customers included individuals with varying levels of expertise, from novices to experts.
Diverse career backgrounds
Customers span various careers, using vehicles for both work and leisure.
Willingness to learn
Customers were eager to learn about vehicles and features useful for their rides.
INITIAL RESEARCH
Developing a header enhancement
Hypothesis