Securesay

Peer chat, student-focused

My Role

Spectra

Tools

2025

Team

Timeline

Innovative and user-centered development of a mobile app for virtual art exhibitions, allowing users to explore art from around the world.

Key Insights:

Kayla is a new rider seeking a simple, reliable ATV without extra features — just easy, confident riding.

Kayla's Story

Novice User

Software Engineer

The Recreational Rider

Kayla is a new rider seeking a simple, reliable ATV without extra features — just easy, confident riding.

Kayla's Story

Novice User

Software Engineer

The Recreational Rider

Kayla is a new rider seeking a simple, reliable ATV without extra features — just easy, confident riding.

Kayla's Story

Novice User

Software Engineer

The Recreational Rider

Joe is a work-first rider who needs a durable, reliable, and powerful ATV to handle tough tasks—yet versatile enough for the occasional leisure ride.

Joe's Story

Intermediate - Expert User

Farmer

Work-driven Enthusiast

Joe is a work-first rider who needs a durable, reliable, and powerful ATV to handle tough tasks—yet versatile enough for the occasional leisure ride.

Joe's Story

Intermediate - Expert User

Farmer

Work-driven Enthusiast

Joe is a work-first rider who needs a durable, reliable, and powerful ATV to handle tough tasks—yet versatile enough for the occasional leisure ride.

Joe's Story

Intermediate - Expert User

Farmer

Work-driven Enthusiast

A rural police force relies on powerful, durable ATVs to handle rescue missions, reach remote areas, and tackle tough terrain with speed and efficiency.

The ASPD's Story

Expert User(s)

Fictional Police Dept.

Work-only Essential

A rural police force relies on powerful, durable ATVs to handle rescue missions, reach remote areas, and tackle tough terrain with speed and efficiency.

The ASPD's Story

Expert User(s)

Fictional Police Dept.

Work-only Essential

A rural police force relies on powerful, durable ATVs to handle rescue missions, reach remote areas, and tackle tough terrain with speed and efficiency.

The ASPD's Story

Expert User(s)

Fictional Police Dept.

Work-only Essential
  • We realised that...

    The original header was cluttered and lacked focus. We tested it for user feedback.

    Trim & Color Features Compare Specs Accessories Reviews

    RZR XP 4 1000

    RZR XP 4 1000 Sport

    Starting at $23,900 US MSRP


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    Starting at $32,900 US MSRP

    RZR XP 4 1000 Premium

    Trim & Color Options

    (1 of 2)

    Find Dealer

    Help

    US - English

    Account

    Vehicle Shopping Tools Parts & Accessories Clothing Gear Discover Rides

    Find Out What Your Current Vehicle Is Worth - Estimate Your Trade-In!

    RZR XP 4 1000

    Starting at $23,9999 US MSRP

    THE INDUSTRY'S TOP

    SELLING 2-SEATER

    4.2 (348) Reviews

    Plus destination charge and set up.

    Logistics surcharge of $400 will apply.

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    Build

    Get Local Price

    Search

    01

  • 02

    Original mobile header

    Mobile users felt lost from the start, with a header that lacked clarity and direction.

    This User Zoom-tested prototype shows the current mobile view without a hero header. Key CTAs were placed low on the page, requiring users to scroll—while dense product info risked overwhelming them upfront.

    App screenshot
  • Could a Hero Header Actually Feel Heroic? We Set Out to Find Out.

    Inspired by vehicle sites, we tested a visual-first hero to boost first impressions, engagement, and immersion into product discovery.

    03

  • 04

    Hero Header Prototype A

    Fullscreen Layout with Focused and Clear CTAs


    Prototype A featured product info on a white background with black text to draw attention, including the product name, tagline, starting price, and a disclaimer link for clarity. It also placed standard CTAs at the top of the screen to test how users responded to their new position.

  • 05

    Hero Header Prototype B

    Expanded Hero Layout with Repositioned Info and Bottom CTAs


    Prototype B featured an expanded hero layout to spotlight the vehicle in action. Product info—including the name, tagline, price, and disclaimer—was moved below the image for a more focused view. CTAs were placed near the bottom to support a cleaner, more immersive entry.

  • 06

    Hero Header Prototype C

    Expanded Hero with Shifted Info and CTAs for Building and Local Pricing


    Prototype C kept the expanded hero and moved product info—name, tagline, price, and disclaimer—below the image. It also introduced both “Build” and “Get Local Price” CTAs near the bottom to support customization and local pricing.

We found that...

Build + Price Preferences

Most users preferred having both a “Build” button for real-time 3D customization and a “Local Price” button to view pricing by location.

Initial Interaction Insights

Users spent about 9 seconds on the new hero header, describing it as immersive and spacious—showcasing the vehicle’s capabilities without feeling overwhelming.

We found that...

Build + Price Preferences

Most users preferred having both a “Build” button for real-time 3D customization and a “Local Price” button to view pricing by location.

Initial Interaction Insights

Users spent about 9 seconds on the new hero header, describing it as immersive and spacious—showcasing the vehicle’s capabilities without feeling overwhelming.

We found that...

Build + Price Preferences

Most users preferred having both a “Build” button for real-time 3D customization and a “Local Price” button to view pricing by location.

Initial Interaction Insights

Users spent about 9 seconds on the new hero header, describing it as immersive and spacious—showcasing the vehicle’s capabilities without feeling overwhelming.

Synthesis # 2

User Learning Content

We introduced a "Browse Articles" page, organized by top categories, to help users explore vehicles, accessories, and use cases—making complex info easy to navigate and learn from.

We found that...

First Iteration

In the first iteration, we introduced a dropdown menu to display article categories. After testing with users, we learned it felt clunky—taking up too much of the screen—and they wanted filtering options like date to find articles more easily.

Second Iteration

In iteration two, we added icons to make categories easier to browse. Users liked the clarity but wanted to see more articles at once for quicker browsing.

Final Iteration

The final design kept the category icons and filters users preferred, and introduced a two-row layout to reduce scrolling and make it easier to scan multiple articles—improving efficiency while maintaining a clear, organized experience.

Synthesis # 2

User Learning Content

We introduced a "Browse Articles" page, organized by top categories, to help users explore vehicles, accessories, and use cases—making complex info easy to navigate and learn from.

We found that...

First Iteration

In the first iteration, we introduced a dropdown menu to display article categories. After testing with users, we learned it felt clunky—taking up too much of the screen—and they wanted filtering options like date to find articles more easily.

Second Iteration

In iteration two, we added icons to make categories easier to browse. Users liked the clarity but wanted to see more articles at once for quicker browsing.

Final Iteration

The final design kept the category icons and filters users preferred, and introduced a two-row layout to reduce scrolling and make it easier to scan multiple articles—improving efficiency while maintaining a clear, organized experience.

Synthesis # 2

User Learning Content

We introduced a "Browse Articles" page, organized by top categories, to help users explore vehicles, accessories, and use cases—making complex info easy to navigate and learn from.

We found that...

First Iteration

In the first iteration, we introduced a dropdown menu to display article categories. After testing with users, we learned it felt clunky—taking up too much of the screen—and they wanted filtering options like date to find articles more easily.

Second Iteration

In iteration two, we added icons to make categories easier to browse. Users liked the clarity but wanted to see more articles at once for quicker browsing.

Final Iteration

The final design kept the category icons and filters users preferred, and introduced a two-row layout to reduce scrolling and make it easier to scan multiple articles—improving efficiency while maintaining a clear, organized experience.

Transforming healthcare with data-driven insights.

Patient Management

Effortlessly track patient information and appointments in one centralized platform.

Real-Time Insights

Access critical data instantly to make informed decisions for your practice.

Transforming healthcare with data-driven insights.

Patient Management

Effortlessly track patient information and appointments in one centralized platform.

Real-Time Insights

Access critical data instantly to make informed decisions for your practice.

Transforming healthcare with data-driven insights.

Patient Management

Effortlessly track patient information and appointments in one centralized platform.

Real-Time Insights

Access critical data instantly to make informed decisions for your practice.

Enhance patient engagement effortlessly

"This app has transformed our practice. It's user-friendly and has significantly improved our patient management!"

Enhance patient engagement effortlessly

"This app has transformed our practice. It's user-friendly and has significantly improved our patient management!"

Enhance patient engagement effortlessly

"This app has transformed our practice. It's user-friendly and has significantly improved our patient management!"