NAPA Prolink
My Role
Velocity Bikes
Tools
2024
Team
Velocity Bikes, a leading innovator in the cycling industry, approached our agency with an exciting challenge: to create high-quality 3D renders of their newest bike model, the Velocity Vortex. The goal was to showcase the bike's cutting-edge design and advanced features in a visually stunning and realistic manner, suitable for both marketing and promotional purposes.
Timeline
Q1 - Q2 2022
Polaris builds high-performance vehicles trusted for durability and power on trails, job sites, and beyond. I contributed to the redesign of its fitment and discovery flow—delivering mobile-first wireframes, refined navigation, and high-fidelity UI with cross-functional teams.
We realised that...
The original header was cluttered and lacked focus. We tested it for user feedback.
Trim & Color Features Compare Specs Accessories Reviews
RZR XP 4 1000
RZR XP 4 1000 Sport
Starting at $23,900 US MSRP
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Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien.Starting at $32,900 US MSRP
RZR XP 4 1000 Premium
Trim & Color Options
(1 of 2)
Find Dealer
Help
US - English
Account
Vehicle Shopping Tools Parts & Accessories Clothing Gear Discover Rides
Find Out What Your Current Vehicle Is Worth - Estimate Your Trade-In!
RZR XP 4 1000
Starting at $23,9999 US MSRP
THE INDUSTRY'S TOP
SELLING 2-SEATER
4.2 (348) Reviews
Plus destination charge and set up.
Logistics surcharge of $400 will apply.
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Build
Get Local Price
Search
01
02
Original mobile header
Mobile users felt lost from the start, with a header that lacked clarity and direction.
This User Zoom-tested prototype shows the current mobile view without a hero header. Key CTAs were placed low on the page, requiring users to scroll—while dense product info risked overwhelming them upfront.
Could a Hero Header Actually Feel Heroic? We Set Out to Find Out.
Inspired by vehicle sites, we tested a visual-first hero to boost first impressions, engagement, and immersion into product discovery.
03
04
Hero Header Prototype A
Fullscreen Layout with Focused and Clear CTAs
Prototype A featured product info on a white background with black text to draw attention, including the product name, tagline, starting price, and a disclaimer link for clarity. It also placed standard CTAs at the top of the screen to test how users responded to their new position.
05
Hero Header Prototype B
Expanded Hero Layout with Repositioned Info and Bottom CTAs
Prototype B featured an expanded hero layout to spotlight the vehicle in action. Product info—including the name, tagline, price, and disclaimer—was moved below the image for a more focused view. CTAs were placed near the bottom to support a cleaner, more immersive entry.
06
Hero Header Prototype C
Expanded Hero with Shifted Info and CTAs for Building and Local Pricing
Prototype C kept the expanded hero and moved product info—name, tagline, price, and disclaimer—below the image. It also introduced both “Build” and “Get Local Price” CTAs near the bottom to support customization and local pricing.
Interactive vehicle showcase
The interactive module lets users explore vehicles from every angle and view key specs at a glance — cutting through information overload. It offers beginners a clear start, gives experts quick insights, and helps all users confidently find the right fit.
Highlighting key user benefits
Key features were prioritized to reduce overwhelm for beginners, deliver quick insights for experts, and streamline decision-making — creating a faster, more immersive, and confidence-building experience for all users.
Browse by category
To create a more engaging, user-friendly experience, we introduced concise articles with a simple filtering system. This solution reduces overwhelm, gives beginners clear starting points, and offers experts quick access to insights—helping all users learn faster and confidently find the right vehicle.
Date & topic based filter
Creating an engaging, confidence-building experience meant redesigning the article section with concise content and simple filters. This reduced information overload, helped beginners get started, gave experts quick insights, and enabled faster, more personalized discovery—directly solving the core challenges surfaced in research.
Filtered Vehicle Search
We introduced a streamlined filtering system that helps users quickly narrow down ATVs by performance, terrain, and features, creating a more engaging and confident learning experience. It eased user overwhelm, gave beginners clear starting points, offered experts deeper insights, and delivered a faster, more personalized path to the right vehicle.
