Tranquil Tides Terraces

Coastal Villa Brands

Details

My Role

Skills

Art Direction

Packaging

Year

2024

Key Concern

Kayla's Story

Software Engineer | Denver, CO

"My first ride was thrilling and left me eager for more. Now, I’m ready to find the ideal beginner vehicle to purchase."

Kayla's Story

Software Engineer | Denver, CO

"My first ride was thrilling and left me eager for more. Now, I’m ready to find the ideal beginner vehicle to purchase."

Kayla's Story

Software Engineer | Denver, CO

"My first ride was thrilling and left me eager for more. Now, I’m ready to find the ideal beginner vehicle to purchase."

"I need a reliable, durable ATV that can handle the demands of daily farm life, while also providing leisure experience."

"I need a reliable, durable ATV that can handle the demands of daily farm life, while also providing leisure experience."

"I need a reliable, durable ATV that can handle the demands of daily farm life, while also providing leisure experience."

In challenging terrains, ATVs are essential for a well-equipped police force, aiding in rescue missions and more."

In challenging terrains, ATVs are essential for a well-equipped police force, aiding in rescue missions and more."

In challenging terrains, ATVs are essential for a well-equipped police force, aiding in rescue missions and more."

Assumption

Engaging education boosts customer
confidence in choosing the right vehicle.

Initial Research

Original Header

Users found the original header unfocused, favoring general information over the vehicle model. They preferred a striking introduction leading into specific model details.

Hero Header

The team initially tested a new hero header featuring an action shot of the vehicle, giving users a first-class glimpse of it's performance.

Interactive modules showcase vehicle features

Videos and articles offer in-depth information

Hero images and vehicle shots showcasing ATVs for all experience levels.

Search features help users quickly find the right vehicle

The hero header features a dynamic action shot of the vehicle in motion, showcasing its sleek design and powerful performance. This striking visual immerses users in the experience, igniting excitement and curiosity while encouraging them to explore further.

Step by Step User Guides

Each vehicle type comes with a collection of engaging articles that delve into essential features, must-have accessories, and diverse applications—from thrilling recreational outings to practical, work-related tasks. These insights help users uncover everything they need to know to get the most out of each vehicle.

App screenshot
App screenshot
App screenshot

Browse by category section for articles

The article category section lets users filter content by topics like recreational activities and riding tips for a personalized experience.

Date & topic-based article filter

Filter articles by date and engaging topics like fishing, recreation, and hunting.

3D models and rollovers improve the "Build" tool.

App screenshot
App screenshot
App screenshot

Interactive models for vehicle showcases

The interactive modules let users view the vehicle from all angles and learn about the base model specs.

App screenshot
App screenshot
App screenshot

Showcasing user-beneficial key features

Key features highlight the essential aspects included with each vehicle and their importance.

Vehicles filtering system

The comprehensive filtering system helps users, from beginners to experts, quickly find their ideal ATV by narrowing options based on performance, terrain, and features. This intuitive tool enables confident ATV selection suited to individual needs and lifestyles.

App screenshot
App screenshot
App screenshot

Our most advanced Spatial Audio system ever.

Dual-driver audio pods positioned next to each ear deliver personalized sound while letting you hear what’s around you. Spatial Audio makes sounds feel like they’re coming from your surroundings. Audio ray tracing analyzes your room’s acoustic properties to adapt and match sound to your space. And if you want to use headphones with Apple Vision Pro, the new AirPods Pro (2nd generation) with USB‑C offer the perfect experience, featuring Lossless Audio with ultra-low latency enabled by the H2 chip in both devices.

Final Results & Impact

Better-informed customers

Following the launch of the new solutions, customers reported a significant increase in their ability to learn about products specifically tailored to meet their individual needs.

This enhanced understanding improved their experience and deepened brand engagement, empowering them to make informed choices aligned with their preferences.

Business Impact

20%

Increase in user retention

User retention surged after updates improved the site's seamless, engaging, and personalized experience.


25%

User satisfaction and product learning increased

User satisfaction increased, along with greater confidence in product knowledge.

Self-Reflection & Learnings

Collaboration & Communication

During the digital revamp, I discovered how vital clear communication and collaboration with both team members and stakeholders are to a project’s success. Consistent coordination with developers also proved essential for efficiently implementing new designs.



Value of Iterations

The process emphasized an iterative approach and constant testing. I learned to continually test my design rationale, clarify my approach, and keep user feedback at the forefront throughout the design cycle.